I'm Claire. I run Mookerjee, a creative direction agency for hospitality, and I built Borradill, two cabins on 25 acres above Loch Sunart in the Scottish Highlands.

When I took it on, occupancy was at 30% and the rates were flat. Within the first year of a complete redesign and relaunch, occupancy reached 72% and weekly rates went up 120%. It was named in the FT's top 40 places to holiday in 2025.

That project is where everything I now do with clients began. The methodology that came out of it is the Design for Return method.

Guests return to places that are completely themselves, rooted in their landscape and their story, and those places outperform comparable properties on every commercial measure. Interiors, brand, and commercial strategy only work when they're built together from the start.

If you have a property to reposition, a project in development, or a place you're thinking about buying, the Design for Return Audit is where to start.

The next article will be with you shortly.

Claire